The selection of your Keyword or Keyword Phrase is perhaps the most
important step in the purchase of your ExactSeek Featured Listing
and essential to your listing's performance. Please review the
following tips and guidelines when selecting or modifying your
keyword choices:
Keyword Targeting: For best results, select a Keyword or Keyword
Phrase that is related to your product or service.
Correct Phrasing: Do NOT select meaningless keyword phrases.
Acceptable: cheap dedicated web hosting
Not Acceptable: hosting web dedicated cheap
Exact Searches: Your Featured Listing will appear in ExactSeek's search results
if searchers perform an exact search of your selected keyword or keyword phrase. For example, if you purchase
the phrase "cheap web hosting", your listing will appear if that exact phrase is searched. It may also appear if
terms like "cheap" or "web hosting" are searched, but only if those terms have not been sold out.
Plurals and Case Sensitivity: Keywords and keyword phrases are not
case sensitive so a search for 'Clip Art' is the same as 'clip art'.
However, pluralized words such as 'webmaster' and 'webmasters' are
treated as different key words.
Non-Alpha Numeric Characters: In general, avoid the use of any
non-alpha numeric characters in your keyword selection. Letters and numbers are fine.
Hyphens, periods and apostrophes should be avoided and symbols (*, =, +, %, &, @) should
NOT be used at all.
Acceptable: Online card games
Not Acceptable: online, *card*, games
Phrase Length: The selection of a single keyword for your listing
will almost
certainly ensure that your Featured Ad Box is more frequently seen
in ExactSeek's search results. In general, the longer the keyword
phrase, the less likely it is that it will be searched. However,
most single keywords are too general to deliver targeted searcher
traffic.
Our recommendation is to select a well-considered two word, or at
maximum, 3 word phrase. Recent studies have shown that more people
are now using multiple word phrases when performing searches on the
Net with the majority using two word phrases.
Keyword Suggestion Tools: To determine which keyword phrases are
most likely to be searched or to find alternate, but similar, phrases
that you can use, try the following tools:
| Overture's Search Term Popularity Tool |
|
Keyword Phrase Suggestion Tool |
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Changes to Your Listing(s): The performance of your Featured Listing
ad(s) will to a large degree be dependent on your choice of keywords and your
ad content. Unlike Google, we do not penalize buyers for ads that perform poorly. We
do, however, strongly suggest that you monitor your listing stats and make
changes as necessary. In some cases, numerous changes may need to be made before
your listings perform as expected.