Keyword Targeting: For best results, select a Keyword or Keyword Phrase that is related to your product or service.

  Correct Phrasing: Do NOT select meaningless keyword phrases. Keyword terms must be logical, meaning they should be word phrases that searchers would normally use.

Acceptable: cheap dedicated web hosting
Not Acceptable: hosting web dedicated cheap

  Exact Searches: Your Featured Listing will appear in ExactSeek's search results if searchers perform an exact search of your selected keyword or keyword phrase. For example, if you purchase the phrase "cheap web hosting", your listing will appear if that exact phrase is searched. It may also appear if terms like "cheap" or "web hosting" are searched, but only if those terms have not been sold out.

  Plurals and Case Sensitivity: Keywords and keyword phrases are not case sensitive so a search for 'Clip Art' is the same as 'clip art'. However, pluralized words such as 'webmaster' and 'webmasters' are treated as different key words.

  Punctuation and Non-Alpha Numeric Characters: In general, avoid the use of any non-alphanumeric characters in your keyword selection. Letters and numbers are fine. Punctuation, including hyphens, periods, commas, and apostrophes should NOT be used at all. The same applies to symbols (*, =, +, %, &, @).

Acceptable: Online card games
Not Acceptable: online, *card*, games

  Phrase Length: The selection of a single keyword for your listing will almost certainly ensure that your Featured Ad Box is more frequently seen in ExactSeek's search results. In general, the longer the keyword phrase, the less likely it is that it will be searched. However, most single keywords are too general to deliver targeted searcher traffic.

Our recommendation is to select a well-considered two word, or at maximum, 3 word phrase. Recent studies have shown that more people are now using multiple word phrases when performing searches on the Net with the majority using two word phrases.

  Keyword Suggestion Tools: To determine which keyword phrases are most likely to be searched or to find alternate, but similar, phrases that you can use, try the following tools:

Overture's Search Term Popularity Tool		Keyword Phrase Suggestion Tool

  Changes to Your Listing(s): The performance of your Featured Listing ad(s) will to a large degree be dependent on your choice of keywords and your ad content. Unlike Google, we do not penalize buyers for ads that perform poorly. We do, however, strongly suggest that you monitor your listing stats and make changes as necessary. In some cases, numerous changes may need to be made before your listings perform as expected.